4

Comparing direct and indirect branding in advertising

Year:
2016
Language:
english
File:
PDF, 1.35 MB
english, 2016
6

Brand Advertising As Creative Publicity

Year:
2002
Language:
english
File:
PDF, 145 KB
english, 2002
13

Brand Growth at Mars, Inc.

Year:
2012
Language:
english
File:
PDF, 153 KB
english, 2012
19

How Clutter Affects Advertising Effectiveness

Year:
2009
Language:
english
File:
PDF, 72 KB
english, 2009
24

Brand user profiles seldom change and seldom differ

Year:
2017
Language:
english
File:
PDF, 473 KB
english, 2017
28

Competing retailers generally have the same sorts of shoppers

Year:
2001
Language:
english
File:
PDF, 145 KB
english, 2001
49

Understanding Shopper Transaction Data

Year:
2016
Language:
english
File:
PDF, 163 KB
english, 2016